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2 hour webinar
How Startups Use Business Strategy Into Something People Understand
Most startups don’t fail because of their product or service. They fail because no one understands them.
Raising a Brand is a 2-hour webinar where you’ll learn why it’s vital to turn your business strategy into a brand that communicates clearly, builds trust, and drives growth from day one.
Through the lens of raising a brand, you’ll understand how positioning, personality, and communication shape how users experience your product, and why leaving branding until the end is one of the most expensive mistakes founders make.
Define a brand’s core DNA, including its purpose, customer gains, personality, values, and approach.
Use brand archetypes and relevant market comparisons to clarify positioning, personality, and emotional appeal.
Translate brand strategy into consistent visual, verbal, and behavioural expressions across every customer touchpoint.
Communicate value in clear, customer-centred language that emphasizes benefits, outcomes, and emotional reassurance over features or jargon.
Use audience and market research to challenge assumptions, understand expectations, and create experiences that build trust.
Strengthen reputation by designing consistent, human, and memorable interactions that reflect the brand’s values in action.
Craig Edis
A product leader, digital strategist, and certified design professional with over 20 years of experience, he helps organizations simplify complex processes into accessible digital products. Specializing in UX research, service design, and SaaS modernization, he aligns user needs with business goals to create intuitive digital experiences.