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60-minute masterclass
Lead With PURPOSE: Make better decisions through responsible design
Lead With PURPOSE is a practical, interactive masterclass that challenges the way we approach sustainability, design, and responsible decision-making.
Sustainability is rarely black and white, and meaningful progress requires more than following trends, accepting labels, or relying on a single perspective. Led by interior designer and sustainability advocate Monserrat Menéndez, this session explores the gray areas behind our choices, including human well-being, resources, financial realities, performance, and long-term impact.
Participants will learn to question assumptions, evaluate information critically, and engage in constructive conversations without turning sustainability into a debate about who is right or wrong. Through real-world examples and the PURPOSE framework, the masterclass introduces seven practical lenses for evaluating decisions and understanding trade-offs.
Designed for designers, entrepreneurs, business leaders, and professionals across industries, it connects sustainability with leadership, accountability, and measurable value.
Rather than providing a rigid list of right and wrong answers, this masterclass encourages participants to ask better questions, challenge established thinking, and make more informed decisions. The goal is to build confidence in navigating complexity and translating responsible intentions into practical action.
Recognize how design and business decisions affect people, resources, operations, and long-term value.
Develop critical-thinking skills to question sustainability claims, assumptions, and incomplete information.
Evaluate trade-offs between cost, performance, durability, environmental impact, and human well-being.
Apply the seven principles of the PURPOSE framework to real-world decisions.
Communicate questions and disagreements constructively, encouraging transparency and open dialogue.
Identify practical actions to make more informed, accountable, and responsible decisions.
Monserrat Menendez
An interior architect and founder of SENOM Global, she advances sustainable design through education, research, and advocacy. With over 13 years of international experience and an MPS in Sustainable Environments for Interior Design, she promotes healthier materials, responsible building practices, and human well-being.