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"Think about it: books, umbrellas & minds only work when they are open."

Dr. Leanne Elich

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Dr. Leanne Elich

Neuroscientist & Behavioural Economist

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Dr. Leanne Elich is an unshakeable optimist, often described as “a pioneer with a rare intellect”.


Her work has uncovered remarkable patterns in how people think, behave, and communicate in the environments where they perform best. She is an award-winning Neuroscientist and a sought-after expert in the intersection of neuroscience, behavioural economics, psychology and commercial performance.


This combination matters. Commercial performance is rarely just a sales problem. It is a human behaviour problem.


Leanne has presented to over 500,000 people over 20+ years, helping leaders, teams, and organisations decode the neuroscience behind how customers think, decide, and act.


The result: faster sales cycles, stronger positioning, and teams that stop guessing and start engineering decisions.


Her role is to identify the behavioural architecture behind performance and translate that science into practical tools people can actually use.

With a PhD in Cognitive Neuropsychology and a graduate of the University of Sydney, Harvard Business School, and Harvard Medical School, Leanne teaches businesses to think differently, create value, and set pathways to industry leadership.


In 2023, she was named one of the Top 20 Women in Business, and in 2024, the Institute of Organisational Neuroscience awarded her the title of Master Neuroplastician.


She regularly contributes to local and national media outlets, including ABC Radio and the Sydney Morning Herald. Leanne is also a Master Neuroplastician, international Keynote Speaker, and podcast host.

Her mission is simple but profound: Changing business, one brain at a time.

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6 weeks, 2 hours per week

Turn Buyer Hesitation into a Confident "Yes"

Master sales psychology, understand buyer behaviour, build trust, negotiate confidently, and turn customer interest into commitment.

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